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America's Funniest Home Videos
SCOPE OF WORK
Consumer Press | Trade Press | Media Relations
THE ASK
As V10 Entertainment's agency of record (representing Vin Di Bona Productions, producer of AFHV), serve as PR liaison across all AFHV publicity, working closely with ABC.
THE OUTCOME
Secured an exclusive with Variety, plus additional coverage in Deadline, World Screen, C21 Media, and Media Play News.
THE INSIGHT
A decades-old format stays relevant by meeting audiences where they already are — framing AFHV's move into free, ad-supported streaming as a launch story, not a distribution footnote, gave press a new reason to cover a familiar name.
THE SOLVE
Announced AFHV's first-ever FAST channel launch, including its first FAST channel with Alfonso Ribeiro.
THE WORK: Media Relations
THE WORK: Tune-In Pitching
READY TO PUNCH?
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