C4: LA Summer House
SCOPE OF WORK
Venue Scouting | Graphic Design | Space Design + Concepts | Floor Plans + Elevations | Conceptual Sketches + 3D Renderings | Fabrication of Brand Moments and Fixtures | Production + Build + Project Management | Installation | Logistics Management
THE ASK
Launch C4’s summer campaign with a high-impact brand moment that would generate social buzz, engage top influencers, and position C4 as the official energy drink of summer
THE OUTCOME
Hosted 300 top influencers, driving immediate social reach and live engagement, generated widespread online buzz, and delivered a memorable, high-energy brand environment that reinforced C4’s seasonal ownership.
The result: a launch that moved seamlessly from physical experience to cultural conversation, putting C4 squarely at the center of summer.
THE INSIGHT
To own the season, C4 needed more than an event; it needed a shareable cultural moment. Designing for social amplification and real-time engagement would extend the experience far beyond the physical space.
THE SOLVE
Created an immersive Beverly Hills launch experience featuring bold environmental graphics, interactive sampling stations, and highly photogenic brand moments designed for influencer content capture and distribution. From venue strategy through fabrication, production, and live execution, every detail was built to maximize visibility, energy, and shareability.
THE WORK: Brand Experience
THE WORK: Brand Experience
