Duluth Trading Co: Big Damn Van Tour
SCOPE OF WORK
Brand & Consumer Experience Strategy | Concepting | Graphic Design | Vehicle Procurement | Custom Fabrication | Production | Build | Project Management | Event Staffing | Installation & Strike | Logistics Management
THE ASK
Create a bold, mobile brand experience that could bring Duluth’s fun, no nonsense personality directly to consumers—driving awareness, engagement, and retail energy across multiple markets.
THE OUTCOME
The Big Damn Van Tour delivered on all levels.
Reached consumers across multiple markets and live events nationwide
Transformed brand storytelling into a hands-on, mobile retail experience
Strengthened awareness and connection with both new and loyal Duluth audiences
The result: a roaming brand platform that carried Duluth’s voice, values, and products directly to the people, proving durability isn’t just what Duluth makes, it’s how the brand shows up.
THE INSIGHT
For a brand built on toughness and authenticity, traditional activations wouldn’t cut it. Duluth needed a traveling experience as distinctive and hard-working as its products; one capable of showing up anywhere, turning heads and engaging people instantly.
THE SOLVE
Punch conceived, designed, and built the Big Damn Van, a fully customized, road-ready brand environment equal parts retail shop and cultural spectacle.
From vehicle design and fabrication to logistics, staffing, and national tour execution, the experience was engineered to deliver consistent brand impact at every stop.
Partnering with an experienced field producer, the van traveled nationwide, activating at cultural events, community moments, and store openings with product demos, games, and unmistakable Duluth attitude.
THE WORK: The Big Damn Van Tour
THE WORK: The Big Damn Van Tour
