Fossil
SCOPE OF WORK
Press | Social | Influencer | VIP
THE ASK
Balance two competing priorities for the Fossil Diner activation with Nick Jonas: an authentic, community-driven consumer event, and a press strategy that would extend its impact well beyond the people in the room.
THE OUTCOME
784M+ media impressions and 313M social media impressions to date, with coverage in People Magazine, Page Six, US Weekly, WWD, and more.
THE INSIGHT
A one-day activation only matters if the story outlasts the day — without a press-first moment and recognizable faces, the event risks staying local instead of going national.
THE SOLVE
Hosted an exclusive press preview ahead of the consumer event, giving media dedicated access before the larger activation. Secured high-profile talent — Halle Bailey and Ben Platt — to drive visibility and extend coverage.
THE WORK: VIP Relations
THE WORK: Media Relations
