Metrolink
SCOPE OF WORK
Strategy | Messaging | Visual Identity Refresh | Creative Execution
THE ASK
This regional rail authority needed to increase brand awareness, clarify their offering, and drive meaningful connection to riders in six counties across Southern California. When the pandemic drove ridership decreases, the agency also became a leader in regaining ridership efforts.
THE OUTCOME
Beyond the brand refresh, Clever has brought strategic thinking and creative solutions to upwards of 20 initiatives across touch points and business units since our introduction in 2019.
THE INSIGHT
Spending time with consumers, internal stakeholders, and external partners, we realized Metrolink was exceptionally well aligned with the changing needs of modern travelers. But the brand needed help shifting perception from an overlooked utility to a vital link moving a region.
THE SOLVE
A brand platform that positions Metrolink as an essential stakeholder in the future of Southern California; and that makes its purpose clear: we move the well-being of our riders, our communities, and our planet, one ride at a time.
THE WORK: Messaging and Visual Identity
THE WORK: Art Direction
