Nike: World Athletic Championships

SCOPE OF WORK

Brand & Consumer Experience Strategy | Graphic Design | Custom Fabrication & Art Installations | Project Management | Event Staffing

THE ASK

Create a world-class brand experience to celebrate 50 years of Nike Running during the World Athletics Championship - one that honored legacy, energized elite athletes, and reinforced Nike’s leadership in sport

THE OUTCOME

The experience became a powerful, invite-only celebration of Nike Running DNA—drawing elite athletes and cultural figures, including Travis Scott, and leaving a lasting impression on all attendees. Delivered end-to-end in under six weeks, the activation reinforced Nike’s legacy while creating meaningful, memorable engagement at a global sporting moment.

THE INSIGHT

Nike’s running heritage is a living ecosystem of innovation, culture, and performance. Elite athletes don’t just want to be celebrated; they want to feel connected to the lineage they represent.

THE SOLVE

Designed and delivered a 60,000-square-foot, fully immersive pop-up experience that functioned as an interactive sports museum and hospitality environment. Spanning four floors and an outdoor patio, the space blended Nike’s past, present, and future into a cohesive journey built specifically for Nike’s top track and field athletes.