Scavengers Reign
SCOPE OF WORK
Go-to-Market Strategy | Press & Trade Outreach | Awards Campaign | Community Engagement
THE ASK
Launch a new animated series with no built-in fanbase or existing IP, and position it for both audience discovery and industry recognition in a crowded streaming landscape.
THE OUTCOME
Won an Emmy Award for Outstanding Individual Achievement in Animation and earned an Annie Award nomination for Best Animated Television/Broadcast Production.
THE INSIGHT
Animation audiences build community before a show even airs — critical buzz, "best of" placements, and direct access to creators can do more to build an audience than traditional advertising.
THE SOLVE
Strategized the show's full go-to-market plan from launch, including trailer and asset rollouts, critic screener distribution, producer interviews across consumer, trade, and business outlets, "Best of" list placements, and a Reddit AMA to build fan community. Post-launch, managed the awards strategy, submitting the series and its producers across multiple craft awards.
THE WORK: Show Launch
THE WORK: Awards Campaign
