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The Porter
SCOPE OF WORK
Consumer Launch Campaign | Awards Strategy | Press & Media Relations
THE ASK
Break out a brand-new drama series with no instantly recognizable lead cast on BET's nascent streaming service, and build a consumer press launch campaign from the ground up.
THE OUTCOME
The series won an Emmy — a first for BET.
THE INSIGHT
Without star power to draw an audience in, the story had to do the work — positioning the series within prestige and awards conversations could build credibility ahead of audience familiarity.
THE SOLVE
Ran a combined press and awards campaign, organizing multiple FYC events and securing placements in the New York Times' Watching Round-up, Chicago Tribune, TVLine, and TV Insider, among others.
THE WORK: Show Launch
THE WORK: Awards Campaign
READY TO PUNCH?
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