Verizon 5G Stadium
SCOPE OF WORK
Brand & Consumer Experience Strategy | Journey Mapping | Spatial Design & Concepting | Graphic Design | Floor Plans | Elevations & 3D Renderings | Custom Fabrication & Art Installations | Production | Build | Project Management | Event Staffing | Installation & Strike | Logistics Management
THE ASK
Create a landmark Super Bowl activation to showcase Verizon’s emerging 5G stadium technology through an immersive, large-scale fan experience, engaging both consumers and business audiences in Miami.
THE OUTCOME
Positioned Verizon’s 5G technology at the center of the Super Bowl fan experience
Engaged both consumer and enterprise audiences within a single immersive environment
Earned an Experiential Marketing Summit (EMS) 2020 nomination for Best Use of Technology and Social Media
The result: a future-facing brand destination that translated complex technology into a tangible, high-impact experience—demonstrating how 5G would transform the stadiums of tomorrow.
THE INSIGHT
To demonstrate the real-world power of 5G, Verizon needed more than messaging.
They needed a fully realized environment where fans could experience speed, connectivity, and next-generation capability firsthand—at a scale worthy of the Super Bowl stage.
THE SOLVE
Punch designed and built a 13,000-square-foot, two-story custom venue engineered to feel nearly permanent, requiring special city permitting for installation and construction.
Inside, the team delivered:
A 50-foot projection dome using augmented reality to showcase 5G stadium applications
A 4,000-square-foot retail pop-up integrating B2B and B2C product storytelling
End-to-end execution spanning concept, fabrication, installation, live production, and strike
The experience operated as the largest fan activation in Miami during Super Bowl LIV, running seamlessly through an intensive multi-week on-site production.
THE WORK: Verizon 5G Stadium
THE WORK: Verizon 5G Stadium
